Metro newspaper, the hugely popular UK free daily that is distributed across many cities, engaged Vroom Media for the design of their Premier League Fantasy Football iPhone application; the mobile companion to the online fantasy football game.

A substantial and challenging project, the Fantasy Football iPhone application sought to carry much of the functionality and features of the website version of the game; not only leaderboards and live scores – features which pack enormous amounts of detailed information into potentially complex tabling, but also a full suite of touch-based team management functionality.

The need to present and execute such user tasks and functions in such a compact interface and with natural and efficient user ergonomics was no small task. Nor was the massive data integration side of the project carried out by our application partners Virorum Limited.

The end result is a cleanly presented yet hugely featured application that is not only a great user experience but also a credit to the Metro brand and an excellent handheld companion to their online game.

• Branding integration & development
• Branding design
• Brainstorming & workshops
• Specification & requirements development
• Application design & build
• UX and User Interface Design
• Navigation & functionality development
• Wireframing & storyboarding
• Artwork & asset production

Get it from the App Store

Be sociable and share...

•