Blog

01 Nov

Rabbit TV

Posted by | blog,Branding,Digital TV
Rabbit TV

Having come up with the name RABBIT, and created the overall brand identity for Rabbit Chat & Date, the key project was to apply it to the digital television service design; the place where consumers would ultimately experience it.

I had specifically chosen colours for the brand which were present in the “DAVIC palette” defined for the UK specification of MHEG-5 digital terrestrial television authoring, and used these to strongest effect in planning out a high impact layout that had very clear areas for text messaging, promotions, T&Cs and MMS content.

Functionality was kept minimal and logical, and the design was re-applied to different “rooms” for different kinds of chat, such as “gay” subject matter, or “soaps & tv”, which were simply defined by different colour planning but to all the same core brand identity principles.

  • Brand creation
  • Brand asset management
  • Branding design
  • Service design & build
  • Associated website design
  • UX and User Interface Design

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