Our biggest infographics assignment to date – and the one that led to the creation of The Infographics Agency – can now be revealed! Last summer my colleague Graham’s consultancy was engaged by Kantar Media to consider where media – principally broadcast media in the era of convergence – was heading.
Graham’s client – an international media services company – said it wanted his findings presented in a way that got to the facts quickly and avoided the risk of them drowning in data. A series of infographics, each representing a chapter of what would otherwise have been a mammoth report containing thousands of words, seemed the logical approach. Graham turned to Vroom Media – design gurus and long-time collaborators – for help in visualising months of detailed research – and the seeds of a new venture were sown.
The seven infographics – which have been used for Kantar Media staff presentations as well as client engagement – are:
Back To The Future
TV’s Hybrid World
This explores how data is changing the agency world and powering an increasingly complex online display advertising ecosystem which is merging with equally complex data-driven ecosystems: search, mobile, social, and online video.
Tablets Hasten The Post-PC Era
This charts the rise of a new consumer electronics category set to revolutionise media consumption. Tablets are the new portable TV, the new remote control, the new EPG. They will become the TV companion of choice.
Social TV is where the highly social medium of TV meets social networking. This infographic explores the trends driving social TV and the firms seeking to make sense of real-time social ‘buzz’ – and capitalise on it.
A social colossus bestrides the web
This infographic explains how Facebook is courting media with the promise of unrivalled global distribution, deep user engagement, and prospect of rich returns. Facebook is simultaneously media’s biggest potential friend and enemy.
TV Fast Forward
This infographic chapter makes the call that TV in 2020 will, for most viewers most of the time, still be a lean-back, passive, mass entertainment experience. TV’s interruption model will persist and evolve, becoming more relevant to who and where we are. TV will still dominate brand advertising.
Large-format print outputs
Richard Marks, chief executive of Kantar Media Audiences, said:
“The work that The Infographics Agency did for us really caught the imagination of our team. For once, rather than sitting on a shelf gathering dust, this was a project that was used even more than we anticipated and the quality of the data visualisation was key to the success of the project.”