Vroom Media has just launched the new website for LOVELACE, the new brand for Lovelace Consulting Limited – for which we also created and developed the new identity system and logo.
The mission of the band development was to move away from the old name – Lovelace Consulting – to focus more on the Lovelace name; already known and respected in the world of media for experience and expertise – and to push that to the fore in a highly impactful new identity.
The design approach to the identity was to use an elegant capped-up engraver style font for the Lovelace name; suggesting stability, pedigree and dependability – and to match it with a highly contrasting and ultra-modern symbol made up of blended layers of brightly coloured shapes suggesting media devices like smartphones, tablets, desktop screens and widescreen televisions.
The identity is completed by a subheader that breaks out the ‘consultancy’ descriptor into distinct disciplines and services: Advice, Content & Events.
Vroom Media already works closely with LOVELACE, being a co-founder in the joint venture The Infographics Agency – and the delivery of the new brand identity and website is another project we’re very happy to be involved with.
- Brand consultancy
- Brand development & identity design
- Graphic design and asset delivery
- Website build, design, deployment and hosting
- Online content management
- Ongoing design services