Vroom Media creates new brand identity for Digisoft.tv
Vroom Media has just completed work on a major brand repositioning project for Digisoft.tv – a leading global provider of set-top box software for the cable, satellite, terrestrial and telecommunications industry.
Vroom worked closely with the company’s directors and also with a specially chosen ‘working group’ of key players from throughout the company to develop and deliver the new branding.
The project was based around site visits to Digisoft.tv in Cork, Ireland – and special workshops with many of the staff to establish internal perceptions and requirements as well as looking at the overall company strategy and products.
Central to the project was the desire to shift perceptions of the company from being very much a ‘software house’ to a far more creative and commercial player in the industry; one that understands the aims of clients and the needs of end-users and which has the commercial nous and technical creativity to develop world class solutions and software.
To this end, it was not only a matter of visually moving the brand forward but also of coming up with a bold piece of messaging that Digisoft could live by and which could define the way it approaches everything it does. The result of this process was the strapline “reimagine television” – a motto for Digisoft’s own staff and a challenge to all those the company works with to constantly innovate and excel.
As well as rebranding the overall company identity, Vroom Media also overhauled Digisoft’s key product – its revolutionary open standards based set-top box software ‘Iris’.
Iris is more of a set-top box ecosystem than an operating system- and is supremely flexible for the client, taking on as little or as much of their product as they wish – running anything from the frontend UI and multiscreen applications to analysis and monetisation systems and complete server delivery platforms.
The new company logo and wordmark was based on custom typography work by Vroom’s Creative Director Gareth Bouch, and 3D expert Chris Sampson was brought onboard for the development of a special ident for the Iris logo.
The project’s initial handover and output has been all key logo and identity artworks, stationery and documentation design including brochures, flyers and other collateral, website and other online designs and a comprehensive brand guidelines document.
Fearghal Kelly – CEO, Digisoft.tv Ltd
“When we started looking for a creative partner, we had high demands and low expectations. We needed great creative skills, a disciplined approach to the branding process and detailed knowledge of our industry.
Vroom Media worked almost like a Virtual Design Group within Digisoft.tv, with the obvious benefit of objective expert opinion. The results are clear for all to see and we are delighted with our new identity, as are our clients.”
Gareth Bouch – CEO & Creative Director, Vroom Media Ltd
“The Digisoft.tv brand repositioning project has been a genuine pleasure to work on. It’s been great meeting so many people in such a creative and driven company and having them take me through what they do and where they’re headed – and to see some very creative, cool and innovative products along the way.
And it’s been great to help articulate a bold new strapline and mission statement for the company and to develop a visual identity system that I’m very proud of. I really enjoyed hooking up with Chris Sampson again for his input on 3D work, and I hope we can continue to contribute to Digisoft’s brand design work well into the future.”
- Brand consultancy
- Company research
- Site visits and workshops
- Feedback reports and proposals
- Leading rebrand ‘working group’
- Specialist typographic design
- Subcontracting specialist design work
- Graphic design and asset delivery
- Messaging development
- Writing brand guidelines documentation