This site – the largest dedicated directory of MotoGP and related links on the web – was conceived and designed primarily as part of an ongoing search engine optimisation (SEO) strategy to benefit the BatiFans network of sites, along with its affiliates and partners. Vroom Media specifically built and deployed it with its own programme of intensive SEO ...Read More »

The identity design for Travel Copy was based on delivering a clean and simple yet elegant logo for a company specialising in travel journalism. The logo was intended to communicate the idea that the writing of Travel Copy can transport you to the destination, something indicated by the use of the conch shell – the notion that you ...Read More »

Integration of the redefined Teletext “purple” (art of less) brand and the digital television Teletext Holidays product. This required ensuring that the distinctive colour planning of the new Teletext brand did not interfere with, or denigrate, client branding in display and banner inventory. Also that it was fully integrated into quarter-screen video streaming, where it was applied to ...Read More »

Diecast News & Chat was commissioned by a client in the Netherlands who wanted to build a completely independent news site and forum community. Bringing news and open, unbiased discussion of all brands and retailers was crucial and so the design was specifically executed to communicate a defiantly independent proposition. The news site is a fully content-managed system ...Read More »

Developing an electronic programme guide (EPG) to sit at the system level of Freeview digital television set top boxes. Teletext-branded, and requiring best industry practice on interface and functionality, and aiming to integrate as much commercial inventory, smart content promotion and synopsis linking as possible within the constraints of interface, DTV functionality and remote control ergonomics. [checklist] Brand integration & ...Read More »

Vroom worked for Teletext Holidays to develop a set of convenient language phrasebook applications for the iPhone. Holiday phrasebook applications in 6 languages for launch: Spanish, Greek, Arabic, Portuguese, French and Italian – helping travellers with communications by giving key phrase translations both with words and audio. Users can also save the most imprtant phrases to “Favourites” for ...Read More »

Corporate identity and branding design for regional services company, focusing on personal finance, and which wished to ground its logo and values in being a modern, serious, professional and regional / “Welsh” business. Clarity of logo, modernity and trustworthiness were all essential – as was a highly distinctive and instantly impactful colour planning. The bright clean daffodil motif on ...Read More »

Originally a flat HTML information site bringing news of Spanish 250cc MotoGP rider and former 125cc World Champion Alvaro Bautista to a global and English-speaking audience, completely overhauled into a fully-featured content management system with custom interface and branded design. Service: design, branding, commercial arrangements, news and content management, SEO, promotion, reader relations, web 2.0 integration, Twitter channel ...Read More »

Originally run as a blog as part of the network of BatiFans sites, completely overhauled into a fully-featured content management system with custom interface and branded design. Service: design, branding, commercial arrangements, news and content management, SEO, promotion, reader relations, web 2.0 integration, Twitter channel setup and management, formal media accreditation arrangements. [checklist] Brand creation Brand asset management Branding design Website design & ...Read More »

Description: phpBB based worldwide fan community, serving a global and largely English-speaking audience with news and chat, competitions and file sharing about Spanish 250cc MotoGP rider and former 125cc World Champion Alvaro Bautista. Built from scratch, maintained, developed, and rebranded. Service: design, branding, commercial arrangements, news and content management, SEO, promotion, administration and moderation, reader relations, web 2.0 ...Read More »